Is your message being heard?
Is it being heard by the people who need to hear it?
What makes people respond to environmental messages?
The key to successful outreach campaigns is targeting your message to specific audiences and getting those audiences to respond to your message. Based on EPA’s Getting In Step – A Guide for Conducting Watershed Outreach Campaigns, this popular workshop will review the basic building blocks for developing effective outreach campaigns through social marketing techniques.
A special focus will be placed on:
Current examples of successful campaigns and outreach materials will be provided throughout the day including Clear Choices Clean Water provided by J Hoffman and L Crighton. Interactive group exercises will jump start your own outreach campaign.
Register by e-mail and include your name, organization and phone number to Lschmidt@idem.in.gov.
IDEM’s Shadeland Office2525 North Shadeland AvenueIndianapolis, IN
Download a copy of the Getting in Step Guide at www.epa.gov/watershed/outreach/documents/
Click here to download event flyer.
Friends of the St. Joe River Association, Inc.
P.O. Box 1794
South Bend, Indiana 46634